Mechanical Turk is an online marketplace where “workers” complete short tasks for “requesters.” Unlike other sources of online participants, MTurk fosters participant commitment by tracking and rewarding workers with a good reputation over time.
This makes MTurk useful for:
- Most academic studies
- Longitudinal studies (sampling the same participants repeatedly)
- Studies that require extensive participant engagement
- App testing/product development
- User Experience (UX) testing
Beyond just reaching participants, our MTurk Toolkit was designed to enhance the Mechanical Turk platform by simplifying the setup and execution of studies.
Our powerful tools make demographic targeting easy, automate complex tasks, and give researchers more control over their studies.