How to Stop Survey Fraud From Burning Your Brand

The Real-World Impact of Fraudulent Participants, Quantified

Low-quality data from fraudulent participants has set the market research industry ablaze. In partnership with Kellogg’s, we illustrate how bad data can burn a brand, and how you can ensure your data is protected. In this presentation you’ll learn how fraudulent participants respond to survey questions in predictable ways, and see a real-life case study demonstrating the effects this can have on brands and their marketing campaigns.

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Sentry Eliminates Survey Fraud in Seconds

We’ve developed proven data quality solutions that evolve as the threats to quality evolve. Our patented pre-survey vetting system, Sentry®, leverages both behavioral assessment and technological checks to identify and remove low-quality participants before they enter your survey. Sentry can be used with any sample source or survey platform. To claim a free demo and pilot, click on the link below.

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The Real-World Impact of Fraudulent Participants, Quantified

Sentry Eliminates Survey Fraud in Seconds

Trusted by Industry Leaders

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The Real-World Impact of Fraudulent Participants, Quantified

Sentry Eliminates Survey Fraud in Seconds

Trusted by Industry Leaders

CloudResearch® and InnovateMR Partner to Address the Most Pressing Challenge In the Online Survey Industry: Data Quality

Too Important to Get it Wrong: The Consequences and Embarrassment of Bad Data Quality